Timely

Timely is a booking and payments platform built specifically for the hair, beauty, wellness, and spa industry, developed in New Zealand and widely used across Australia, New Zealand, the UK, and beyond. Its pitch is focus: rather than a generic scheduler, it is a purpose-built salon tool with a clean tiered calendar, strong SMS reminders, and a booking flow shaped around how salons actually operate — first booking to final payment.

The product covers online booking, automated client reminders to cut no-shows, client history and marketing, staff and roster management, reporting, and stock. Its integrated payments layer, TimelyPay, takes card payments both online through the booking system and in person via connected terminals, and in Australia and New Zealand it supports surcharging so businesses can pass card fees on to clients.

Timely is priced in three per-user tiers — roughly Starter (up to 5 users), Premium, and Unlimited — scaling by team size, with regional pricing and a free trial rather than a permanent free plan. It runs on the web and on iOS and Android. It fits independent and small-to-mid salons and spas that want software built for their trade without stepping up to a heavier enterprise suite.