Vagaro

Vagaro is a booking and business management platform for the salon, spa, fitness, and wellness industries, connecting service professionals with customers through both a business back office and a consumer marketplace. It covers appointment scheduling, class registration, and service discovery across beauty and fitness, and in January 2025 it acquired Schedulicity, consolidating its position in the space.

The platform goes well beyond scheduling. Businesses get a MySite website builder, customizable forms, reporting and analytics, branded white-label mobile apps, marketing through Daily Deals in the marketplace, and financing tools such as Pay Later and Vagaro Capital. Payments run through Vagaro Merchant Services, and it ships a full line of its own POS hardware — the PayPro terminal, card readers, receipt printers, cash drawers, and QR scanners — so checkout and booking live in one system.

Vagaro is priced by the number of booking calendars (staff) rather than as a simple flat fee, with a free trial and no permanent free plan, and it operates across the US, UK, Canada, and Australia. It runs on the web plus separate consumer and professional iOS and Android apps. It fits multi-staff salons, spas, and studios that want scheduling, payments, hardware, and marketing from a single vendor.