Fresha

Fresha is the world's largest booking and management platform for the beauty and wellness industry, used by salons, spas, and barbershops globally. Where Calendly sells a meeting link, Fresha runs an appointment-based business end to end: a point-of-sale system, staff scheduling, product and stock management, client records, financial reporting, and marketing tools all sit in one platform, alongside a consumer marketplace that sends new clients to listed businesses.

Its commercial model is the defining trait. For years Fresha was free with no subscription, monetized purely through payment processing and add-ons; in early 2025 it moved to paid subscriptions while keeping unlimited appointments, staff, and locations. Processing runs around 2.29% plus $0.20 in person and 2.79% plus $0.20 online, the marketplace charges a one-time 20% fee on each genuinely new client it introduces, and SMS marketing and POS hardware carry their own costs — so the sticker price understates the real spend.

Fresha runs on the web and on native iOS and Android apps, with a separate customer-facing app for discovery and booking. It fits salons, spas, and barbershops that want booking, checkout, inventory, and client marketing in a single system and are comfortable being monetized through transactions — not knowledge workers looking for a simple scheduling link.