
Square Appointments
Booking and payments in one system, especially strong for local businesses already using Square.
Square Appointments is Square's booking and scheduling product for service businesses, combining a free customizable online booking website with Square's integrated payments, point-of-sale, and client management tools. Unlike meeting-link schedulers, it is built for appointment-based commerce — salons, barbershops, spas, and local service providers who take payments at the time of service.
The platform covers the full appointment lifecycle: online booking with automated SMS and email reminders, no-show protection with card-on-file cancellation fees, waitlists, resource booking, and multi-staff or multi-location scheduling. Square Assistant handles confirmations and rescheduling automatically, Google Calendar sync prevents double-booking, and clients can even book directly from Instagram. Staff management includes permissions, timecards, commissions, and payroll integration.
Square Appointments is available on a free plan, with paid tiers adding advanced staff and booking management for growing teams and larger salons. Payment processing fees apply on all plans, which is how Square primarily monetizes. It runs on the web, on iOS and Android apps, and on Square's POS hardware, making it a strong Calendly alternative for businesses that want scheduling, checkout, and client records in one system.
Salons, barbershops, spas, and local service businesses that want booking, payments, and point of sale in one system.